Project
Luna’s Bakery App Design
Duration
October 2022 - January 2023
Role
Lead UI / UX Designer
Luna’s Bakery App Design
Luna's Bakery takes pride in catering to dessert lovers. With a variety of delicious treats, they have won over many customers. Now, they plan to create a delivery app to bring their desserts directly to your home. This expansion will ensure that everyone can satisfy their sweet cravings in the digital age.
The Challenge
Foodies looking for delicious dessert with tight purse strings.
Our Solution
Design an app that allows users to easily order desserts with special deals.
Research
User persona
Following the interviews, personas were developed to accurately represent the needs of the user group. This enabled a deeper understanding of the user's perspective.
Competitive audit
Competitive audits were also conducted for Luna’s Bakery which revealed opportunities such as the development of a mobile app, incorporating written reviews, and offering rewards/promotions.
These insights will provide Luna’s Bakery with a competitive edge through the development of their new app.
Ideate
User Flow
To understand how users navigate a product, user flows were mapped out. This mapping provides a clear overview of the product's functionality prior to beginning the design process.
Wireframes & Low-fidelity Prototype
Paper wireframe
Next, wireframes were created to establish the basic structure of each page and highlight the function of each element. This approach focuses on the structure and function before adding visual elements.
Digital wireframe / Low fidelity prototype
After creating digital wireframes, a low-fidelity prototype was developed to demonstrate the functionality and allow for early testing of the design.
Usability Study
Affinity diagram
Following the completion of a usability study, an affinity diagram was created to organize research insights that will enhance the designs for the Luna's Bakery mobile application.
Iterate
Usability study 1
The usability study found that adding a promo code, while not the most challenging aspect, could be made more user-friendly. As a result, users now have the option to either click on "add promo code" or use the designated arrow.
In addition, majority of users wanted real-time tracking of their orders.
Usability study 2
The follow-up usability study revealed users wanted an additional way to save money beyond just using promo codes. As a result, the app now displays users' accumulated reward points when opened.
Design System
Sticker sheet
A sticker sheet was created to serve as a centralized library of reusable design elements, icons, and components. This provides easy access and maintains consistency and efficiency across various digital products and platforms.
High-Fidelity Prototype
Mockups / Hi-fi
In the final stages, mockups were created to visually depict the intended look and feel of the product.
Takeaways
Impact
The app from Luna's Bakery allows users to easily order desserts when they have a sweet craving, while also helping budget-conscious customers discover available promotions and rewards.
Lesson
Through the design journey, I have gained proficiency in utilizing Figma and implementing color strategies in UX design.
Future Consideration
Conducting further user research could uncover additional areas of need.
Provide customers with a sign-up option to receive notifications about sales and discounts, encouraging them to stay engaged with the latest money-saving opportunities.